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A Beginner’s Guide to America’s Favorite Korean Grocery Store — K-Town


– [Matt] People go crazy for a Korean grocery store chain called H Mart. To celebrate new store openings, the supermarket is mobbed with people taking in the food and
opening day festivities. – We’re back at H Mart. – Founded in New York City,
H Mart has been around since the 1980’s. In recent years they have
aggressively expanded and now it’s the largest Asian American grocery chain in the US. What H Mart does, which is
really, really incredible is that, it just gives you like such a tremendous amount of choice. I mean, that’s really the
American supermarket experience. With all it’s choices,
some folks might find that it can be a little
daunting to shop here. I’m gonna give you my tips on “Shopping at H Mart for Beginners.” Now there’s one thing to
know about Korean markets is that a lot of them will
have banchan and kimchi. There’s no shame in going to the store and buying it already made. So, buy a lot of banchan
and eat it at home, that is actually a very authentic thing that Koreans will do. (grunting) Okay, this is how kimchi gets made. You get salt, you salt the kimchi. They know that people
are gonna be making them in mass quantities, so
that’s why they have these fricking 50 pound bags of sea salt. But, if you’re not gonna get that, you could always get the more modestly sized Korean sea salt. When you put this in the
kimchi, that’s where you get that distinctive touch. If the essence of Korean food is kimchi, then the essence of kimchi are these huge heads of Napa cabbage. They’re actually larger
than my fricking huge head. I have to get this now, I touched it. So, this is your classic jar of kimchi. If you’re gonna keep this
in your fridge at home, I kinda recommend wrapping
it with some plastic bags and sealing it because if
not, everything in your fridge will smell like this. This was always my
favorite section growing up because I love ramyun. I would always want to get these and then my mom would be
like no, you can’t get that. It’s too unhealthy, so you
gotta get the little one. Yeah, this is like a ramen lovers heaven, I mean look at this. Korean instant ramen
might be some of the best in the world. It’s becoming an increasing part of how Koreans eat every day. Like especially with the growth of mukbang and these foods that
you need to hear people slurping all the time. Instant ramen is hugely important. This is what I was looking for. Ppushu Ppushu, this is
actually the ramen noodles actually designed to be
eaten as a noodle snack. So, it’s not designed to be boiled. (crunching) It needs some MSG, yeah. Nice. Magic dust, flavor. I felt so wrong eating
this when I was growing up in elementary school, and now
they just like figured out that this is what kids do. Oh man, that’s so good. You can also get meats here, so. LA kalbi, it’s already pre marinated, all you gotta do is go
home, fire up your grill. You can even just cook this
on a cast-iron skillet. Growing up like we would go to picnics and my family would go and ask them for like 50 pounds of this stuff. So, you get a whole
bucket, and you’re just grilling this up in the park. This thing cooks up in like five minutes. Korean food has so much seafood in it. The peninsula is surrounded by the ocean and the ocean was a
reliable place to get food. Yeah, let’s get some sashimi. Look, this is not gonna be better than your omakase restaurant but actually it would probably be equivalent to a really good conveyor
belt sushi place. You can take this home, and for 13 bucks you can have a really
solid array of sashimi. The thing that you want is the cho gochujang, red chili paste. And that’s really what you’re
supposed to dip these in. To me, kimbap is like the
quintessential market food. People call it Korean sushi and that’s like an American way
of understanding this. There’s no real need to get
too cerebral about them. It’s a quintessential
like after-school snack. Your parents would grab one, they go to the market during
the day, they grab one. And when you come home,
this is what you can eat. What is so important about H
Mart is that it’s expanding cultural awareness of
Korean food here in the US, and even internationally. It’s organized and
presented in a way that is simple for anyone to have
a little or a big taste of Korean food and culture. But knowing what you are looking for is definitely half the battle. I pretty much bought the entire store and look, I have it on one arm. Did you know that H Mart
stands for han-ah-reum, or one arm full of groceries. Thank you so much for watching. And if you wanna see more of K-Town, click right here.

Randall Smitham

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100 COMMENTS

  1. Andrew 35nov Posted on April 27, 2018 at 6:28 am

    00:11 haaaaaa

    Reply
  2. Jennie Lee Posted on April 27, 2018 at 8:12 am

    H-mart is expensive. Go to local small asian stores bc they tend to be cheaper and as authentic if not more!!

    Reply
  3. Sara Valestein Posted on April 27, 2018 at 9:23 am

    only 13 dollars for all that sashimi? Damn lucky.

    Reply
  4. FateAndFurie Posted on April 27, 2018 at 11:34 am

    I live in NYC and I've never heard of H Mart… now I wanna go

    Reply
  5. Silver Chopsticks Posted on April 27, 2018 at 11:56 am

    We need an H mart in Hawaii. C'mon. We'll make it profitable, I promise.

    Reply
  6. Malith Perera Posted on April 27, 2018 at 4:03 pm

    H-Mart is overpriced. Go to a nearby Asian market and you will find same items for less prices.

    Reply
  7. Mike219 Posted on April 27, 2018 at 6:43 pm

    H Mart in Paramus, NJ opened today what upppp!

    Reply
  8. Daniel Park Posted on April 27, 2018 at 8:18 pm

    he said bushu bushu smh

    Reply
  9. Toomany. UwUs. Posted on April 27, 2018 at 10:19 pm

    PUSHUPUSHU/BUSHUBUSHU
    could live at hmart until I'm retired and i'd be good

    Reply
  10. warisover Posted on April 27, 2018 at 10:36 pm

    They don’t ship to Puerto Rico! 😭

    Reply
  11. Angel A Posted on April 28, 2018 at 4:45 am

    I love my H-Mart😘😘😘

    Reply
  12. Daniel Park Posted on April 28, 2018 at 4:55 am

    This mans just said 뿌스뿌스 instead of 뿌셔뿌셔…….

    Reply
  13. KWANGJIN CHAI Posted on April 28, 2018 at 9:32 am

    Hanarum doesn't mean one arm. It means as much you can hold between two arms

    Reply
  14. NaibutekiNaisou Posted on April 28, 2018 at 5:14 pm

    That sashimi looked huge for 12.99 3:43

    Reply
  15. Kyu Hwan Kim Posted on April 28, 2018 at 5:28 pm

    I try to purposely support local small marts instead.

    Reply
  16. buddigabong Posted on April 28, 2018 at 5:58 pm

    will eater ever cover dog meat? I hear it's a Korean favorite.

    Reply
  17. Yeet L Posted on April 29, 2018 at 5:04 pm

    Not a good video..way too off the topic and pretty much useless to those who are new to h mart. Smh

    Reply
  18. E Rogers Posted on April 29, 2018 at 11:35 pm

    This guy is way better than that annoying bitch from Epicurious. At least he seems to know what he's talking about.

    Reply
  19. Tal Shvartsman Posted on April 30, 2018 at 10:17 pm

    You need more subs I’m gonna share this vid

    Reply
  20. joonzchoi Posted on May 1, 2018 at 3:09 pm

    Hey man, I enjoy your show and respect the love you're bringing for Korean food, but your lack of Korean knowledge is kind of disappointing. For example, that ramen is pronounced booshuh, not booshu. Booshuh is a word that anyone who grew up with Korean should know. Han Ah Reum means "arm full," not "one arm."

    Reply
  21. Dennis Staughton Posted on May 2, 2018 at 8:47 pm

    I drive an hour & a half to get to my closest HMart. Worth every agonizing minute on the DC beltway. Wish they kept up a better supply of kimbap. They're often out.

    Also, the jars of kimchi are very good, but the plastic boxes of fresh kimchi made in Maspeth, Queens is AMAZING. I'm eating some right now.

    Reply
  22. Julie yo Posted on May 2, 2018 at 11:05 pm

    yay they just opened one in my city

    Reply
  23. Yvonne H. Posted on May 3, 2018 at 9:14 pm

    Love H-Mart we have two in my area about 25 minutes from my house and they are less then 5 minutes down the street from each other. Have to go soon to get my hot pepper paste. The best place to shop for produce, prices are always good and the options are amazing.

    Reply
  24. FoxMcWeezer Posted on May 4, 2018 at 8:33 am

    Everyone can tell by your gut you love carbs.

    Reply
  25. Yoda Ydyxz Posted on May 4, 2018 at 10:47 am

    Overpriced!!!!! All overpriced, I only buy the ramen the extra hot. And I eat the Korean sushi as lunch sometimes. It’s better than McDonald’s

    Reply
  26. Sabrina Welge Posted on May 6, 2018 at 12:15 am

    I love Hmart so very much. I have to drive an hour to get there but no sweat for all those yummies!

    Reply
  27. being nobody Posted on May 9, 2018 at 12:38 am

    When I go to hmart.com I am looking for kalguksoo ramen but haven't been able to find it

    Reply
  28. Sakura Samurai Posted on May 9, 2018 at 6:54 pm

    It looks a little Americanised

    Reply
  29. kwxj61b Posted on May 16, 2018 at 2:47 pm

    No, Korean instant ramen is not the best in the world since you haven't try out Taiwan instant ramen…especially the one that includes real chunky meats.

    Reply
  30. ZenFood Posted on May 18, 2018 at 12:34 am

    $13 for that mixed sashimi platter? Damn, I'd eat that all day everyday if only I had access to it.

    Reply
  31. Ruri Kim Posted on May 21, 2018 at 11:36 am

    Wow thank u for your reviewing

    Reply
  32. DR Dan Posted on May 24, 2018 at 11:48 pm

    I wish there was one of these stores near.  I would be there 3 times a week.  Sadly nearest Asian mart is 120 mile round drive.

    Reply
  33. Jenny Mosley-Wu Posted on May 26, 2018 at 12:53 am

    I think I'm the only person that doesn't like kimchi.

    Reply
  34. Jennifer Holloway Posted on May 27, 2018 at 11:56 pm

    I love HMart in k-town NYC – I would really go broke if I bought everything I wanted there. I also like that up front near the registers they'll have a few things you can take when your at lunch hour – I only pay attention to the pajeon and kimchijeon 😛 Cheap and filling

    Reply
  35. hana day Posted on May 28, 2018 at 4:28 pm

    Lotte for life

    Reply
  36. VianneyCreates Posted on May 28, 2018 at 5:55 pm

    I love HMart! Luckily, I've lived/am living in parts of CA that have one.

    Reply
  37. Cierra Posted on May 28, 2018 at 9:43 pm

    I wish there was one near me 😩

    Reply
  38. gingerginger999 Posted on May 29, 2018 at 11:00 pm

    YOu made a very informative and fun video., like your style. Love Korean food!!!!!

    Reply
  39. ElKwesi Posted on June 3, 2018 at 2:12 am

    Damn, that H Mart is huge. Makes the one in NYC look tiny as hell.

    Reply
  40. Michael Cruz Posted on June 7, 2018 at 10:54 am

    Ranch 99/99 Ranch still reigns supreme in my book.

    Reply
  41. fabuluv Posted on June 11, 2018 at 4:28 am

    So what were the tips?

    Reply
  42. rabblerouser Posted on June 13, 2018 at 2:31 am

    I guess K mart was taken

    Reply
  43. Afdal H. Posted on June 13, 2018 at 12:25 pm

    I saw Indomie!

    Reply
  44. Dave Otuwa Posted on June 15, 2018 at 12:11 am

    Matthew Kang shoplifted. He opened a bag of raw ramen and applied seasoning on it. Don't make such an attempting when you haven't paid otherwise you'll be arrested and prohibited from entering any store in the chain you've done such a misdemeanor. What an anticipated, automatic cancellation of K-TOWN!

    Reply
  45. PINKRAINN Posted on June 17, 2018 at 5:09 am

    I ate at H mart today so delicious 😍😍😍😍😍

    Reply
  46. Simply Pheebs Posted on June 24, 2018 at 8:48 pm

    HMart is my homeeee

    Reply
  47. Blah Posted on June 28, 2018 at 5:42 pm

    My town has a huge asian population, mostly Indian and Chinese but Korean comes third. We have a small indian grocery store that only Indians know about (and most non-Indian kids because we have 2nd gen Indian friends. Indians usually live separate from the rest of us. If whites, blacks, arabs, and non-indian asians can live in 1 neighborhood, why can’t Indians?) Back to the topic, my town has so many Asians yet there are not really many Asian grocery stores. We have a lot of authentic restaurants, but that’s it. If I had to guess it is because Indian families tend to cook Indian food with ingredients you won’t find at Harris Teeter or Walmart, but other groups tend to cook American food with rice, or Asian food with American ingredients. I guess it is cultural differences. I could be wrong I am just going off experiences as a white kid who stayed for dinner a few times at my friends houses.

    Reply
  48. rvhmin Posted on June 30, 2018 at 12:44 am

    H-mart is expensive as WholeFoods. Smh.

    Reply
  49. Catherine C Posted on June 30, 2018 at 1:27 am

    I love HMart. They have the best ones in Queens. The one in Manhattan is tiny and their selection isn’t that great.

    Reply
  50. Holy Seraph Posted on June 30, 2018 at 2:15 am

    H-Mart is not a cheap supermarket to shop at when compared to other Asian supermarkets.

    Reply
  51. Jea H Posted on June 30, 2018 at 4:56 am

    H marts in northern California are 👎, terrible and cold services, employees look pissed off and their prices are higher than other Korean stores, maybe it's just growing pains sine they are kind of new in Silicon Valley 🤷🏻‍♀️Meh, I'll just stick with friendly stores like Kyopo

    Reply
  52. Kristy K Posted on July 3, 2018 at 3:25 pm

    So I'm not too fond of this video because the truth is, it's really about how much money you have. We have a love and hate relationship with Hmart. Love when they have stuff on sale like 99 cents of tofu, a box of Ramen, or when certain meat is on sale, but other than that, it's expensive. Ban Chan is expensive for that small size and so is pre-made anything. It's basically a rip-off in my opinion. Plus, the workers judge you. They are biased against poor or middle class people. Maybe not all but this is from personal experience. So we only go here once in a while. Not to be a downer and all, but this is the truth for us.

    Reply
  53. Lisa W Posted on July 5, 2018 at 11:57 pm

    More about what to buy! Really enjoyed. Thanks.

    Reply
  54. Yass Nodd Posted on July 6, 2018 at 8:58 am

    indomie is the best instant noodles so far

    Reply
  55. Jill McKeever Posted on July 6, 2018 at 3:17 pm

    You used me in the video! FUN!

    Reply
  56. Twizzley Posted on July 11, 2018 at 8:58 am

    i miss the salt and vinegar snack noodles

    Reply
  57. THE NEON TETRA PRO GAMER Posted on July 12, 2018 at 4:33 am

    never heard of this chain…just know a few asian stores that i got to drive more than an hours to go to and they are pretty beat up and crappy looking

    Reply
  58. alistercat Posted on July 14, 2018 at 4:31 am

    Cons of H Mart: costs an arm and leg compared to other local Asian markets and even more compared to abroad (it's like 5 bucks for small bag of chips that costs a buck fifty when in seoul), always crowded

    Pros of H Mart: I've gotten little sheep hot pot base there on sale, and 포카칩 chips (sadly no onion ones), the $10 bowls of hot pot meat are easy to grab for a special occasion

    Reply
  59. dvdgalutube Posted on August 1, 2018 at 7:49 pm

    I love Asian markets but please do not poison kids with msg and sugary drinks… spam isn’t real food as well.

    Reply
  60. Camila C. Posted on August 3, 2018 at 5:07 pm

    i honestly never know what to buy when I’m there lol

    Reply
  61. Louis Bourbon Posted on August 9, 2018 at 3:52 am

    And I thought I was the only one who ate raw ramen noodles as a kid.

    Reply
  62. bob thompkins Posted on August 11, 2018 at 9:29 am

    H-Mart stands for Hung Low Market, lol.

    In all seriousness, we hit up the H-Marts in Atlanta, they have the best of everything Korean in the South.

    Reply
  63. Daffney Lee Posted on August 18, 2018 at 9:25 am

    You tackled 15% of H mart. It’s so overwhelming and you just want to buy everything

    Reply
  64. sirfancypants Mcgee Posted on August 29, 2018 at 11:28 pm

    Can someone tell me which gochujang is good? There are so many options

    Reply
  65. Nicolas Goldring Posted on September 1, 2018 at 2:56 am

    Occasionally, we come here to either shop, to eat at the food court, or just for fun. A simple drive here is absolutely exciting, as I am a lover of Korean culture and cuisine. 😁🇰🇷

    Reply
  66. David Tirado Posted on September 6, 2018 at 4:52 pm

    Is it only Korean food or other Asian countries foods as well. Thanks , great video

    Reply
  67. Zach Jezek Posted on September 24, 2018 at 12:50 pm

    This store isn’t in America. Sorry.

    Reply
  68. Toby Brown Posted on September 25, 2018 at 10:07 am

    I fucking wish England had the same Asian population as America, its just so hard to find good authentic Asian food here even in London​

    Reply
  69. Omar Rodriguez Posted on September 25, 2018 at 4:16 pm

    13 bucks for that giant ass tray of sashimi!? That place is heaven.

    Reply
  70. David Kim Posted on October 6, 2018 at 2:21 am

    뿌슈뿌슈 ㅋㅋㅋ

    Reply
  71. dekku Perez Posted on December 10, 2018 at 6:57 am

    COCOA PIES ARE GROSS😷😷😷👎👎💩💩💩 (after you eat 1)

    Reply
  72. YB-RM-BTS Baez Gomez Posted on December 24, 2018 at 4:00 am

    Wow Y not have that Grosory store all of Ct that would be AWESOME

    Reply
  73. PinkyBear Posted on December 27, 2018 at 3:24 pm

    I go here when I notice there's something on sale that I want, usually tofu. 0_0

    Reply
  74. Savannah Pearl Posted on December 28, 2018 at 6:04 am

    I’ve always eaten ramen dry, and I thought I was crazy for it! Good to know I’m not the only one haha

    Reply
  75. fruitoson Posted on January 10, 2019 at 12:03 am

    ah my childhood

    Reply
  76. Tina Nguyen Posted on January 12, 2019 at 10:12 am

    Y’all are overreacting. There’s millions of white grocery stores but there’s barely any Asian market so ofc it’s expensive 😤

    Reply
  77. Carri Posted on January 20, 2019 at 6:05 pm

    I love trying new foods and I'm going to go to an Hmart next week. What does everyone recommend I try?

    Reply
  78. minette wong Posted on January 23, 2019 at 6:09 am

    I thought H-Mart is owned by chinese owners. In the bay area, the local korean markets are much better and more authentic

    Reply
  79. Bryan Gonzalez Posted on March 7, 2019 at 12:53 am

    ayeee i see hmart plano

    Reply
  80. bangbangtangahwei Posted on March 12, 2019 at 6:43 pm

    Indomie must be expensive there

    Reply
  81. Xoxo Rafi Posted on March 15, 2019 at 3:13 am

    Just came here for the noodles

    Reply
  82. MidNight DarkChocolate Posted on April 3, 2019 at 6:12 am

    I’ve been shopping at H-Mart since I was a kid they were cheap and by far the best quality but now price have gone up along with the being plenty of competition not just from not just from other international markets a growing and expanding isles and choices from your traditional American grocery store as they become more aware of the growing ethnic audience and the changing test of their consumer.

    Reply
  83. Zwordsman Posted on April 9, 2019 at 10:48 pm

    Could they please open locations in in arizona, washington and alaska!?

    Reply
  84. Annabelle Lecter Posted on April 21, 2019 at 2:01 am

    We have a lot of that stuff at the Mexican markets here.

    Reply
  85. Lin Cohen Posted on May 4, 2019 at 2:51 pm

    I LOVE korean food and I’ve been here before, let me tell u, I WAS BROKEEEE after going. Like, I spent ALL my money in one store😂😂😂😭 worth it tho

    Reply
  86. clayton vernon Posted on May 11, 2019 at 3:46 pm

    Everyone who watches this is calling BS on $13 for that platter of sashimi.

    Reply
  87. Michael Lim Posted on May 24, 2019 at 6:47 pm

    I shopped at H mart store #1 wayyyyy back in the days (when it wasnt called H-mart but Han A Reum) 한아름… some 25+ years ago. Man, times have flown by.

    Reply
  88. EpicThe112 Posted on June 7, 2019 at 1:51 am

    Their Branch in Edison New Jersey is up the road from Rutgers University on Lincoln Highway Route 27 therefore attracting Asian American college students

    Reply
  89. Reigning Stars Posted on June 18, 2019 at 8:59 am

    I’m from the south and we use to eat regular noodles like the bushu bushu noodles. I’ve got to find my nearest H-Mart!

    Reply
  90. Khalid Djafaar Posted on July 17, 2019 at 2:37 pm

    01:55 Indomie alert 😁

    Reply
  91. BlueMeaney49 Posted on July 20, 2019 at 11:05 am

    Check the expiration date on EVERYTHING YOU BUY. I didn't and came home with half of my items outdated by A YEAR! Not a week or month…A YEAR. Tons of "fresh" jarred Tobagi kimchi in the refrigerated section…which is supposed to be a top brand…expired a year ago. Couldn't take anything back, because I'd have to drive 50 miles down and 50 back.

    Reply
  92. Quinn Quy Nguyen Posted on July 26, 2019 at 4:18 am

    Half comments say it's overpriced find equivalents at cheaper Asian mart; other half say they love the place.
    Sooo…???

    Reply
  93. summer joy Posted on October 9, 2019 at 6:27 pm

    i love kimichi 🙂 🙂
    and dtoboki

    Reply
  94. H S Posted on October 27, 2019 at 4:03 pm

    I didn’t think anyone thought h mart was daunting 😂

    Reply
  95. Nicole Ho Posted on November 1, 2019 at 3:31 am

    this is the hmart near my house omg

    Reply
  96. Eli Posted on November 26, 2019 at 9:52 pm

    God this editing makes me so dizzy.

    Reply
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